How social media marketing can help to grow your brand?
Social media is, more and more, engaging the world’s population. According to Statista, the global social penetration rate reached 45 percent in the year 2019. According to it – East Asia and North America have recorded the highest penetration rate of 70 percent, and their many prefer smo services in USA. They are closely followed by Northern Europe at 67 percent. So, it is obvious that social media is increasing its reach the world over. Which means if you are not focused on building your brands on social media, your customers will sooner than later choose your competitors. The question most of the brand owners ask today is not whether social media is effective, but they ask how to take advantage of social media. Most brand owners have fallen into the information overload trap with so many tips and tricks everywhere left and right. With Facebook, YouTube, Instagram, Twitter, and so many other options for digital marketing, most brands are struggling to find out the effective social media marketing strategy for their business. Keeping these things in mind here are 5 most effective social media marketing strategy to grow your brand.
Social media can be quite powerful for E-Commerce entrepreneurs. You can use it to drive traffic to your E-Commerce stores. One example is Facebook. You can take help of social media (like Facebook) to drive traffic your E-Commerce store. You can funnel your brands’ social media followers to online stores through paid Facebook advertising. With more than 1 billion active Facebook users, the problem is not whether your customers are scrolling or not, the problem that most digital marketing agencies in USA acknowledge is whether they will be converted to paying customers. You will have to market your product in a way that makes them want to buy, and that can be achieved by targeting the right customers with the right offers.
Open any social media platform and you will find that the feed is full of video content instead of text and images. Leading brands have noticed that videos are ruling the roost, as a result majority businesses use videos on their website and social media to tell their story. There are many ways you can use videos to engage your audience and grow your brand. One simple trick is show your brand followers living a fascinating and adventurous life, and share it through video. There are others tricks as well. You can share a video showing a glimpse of behind-the-scene looks at your life. You can even show your company’s next product launch. Show the advantages of working for your company. The bottom line is share more and more videos, and you will be able to engage more customers and grow your brand.
That’s another smart tip for social media marketing service in India and abroad. Social media influencers can use their followers on social media for themselves and their clients. The online followers of the social media influencers can be used as an asset for brand owners. If any how you can get your product or service publicly authenticated by social media influencers, then your sells can skyrocket overnight. This is called influencer marketing and a very high percentage of the marketers already consider influencer marketing as one of the most cost-effective ways of growing your brand. Hence, taking help of influencers on social media is one of the cleverest decisions you can make this year. Customers often turn to influencers to take their help in purchasing decisions.
Customers like free stuffs. One sure way to grow your brand following is to offer a massive amount of free stuffs on social media before asking for a sale. Many marketing experts have propagated this value-first concept, and have said that free valuable content to your audience on social media can help in building trust and entice them to stick with you and purchase your product. The concept of providing free stuffs is even more important today. If you want to grow your brand and engage followers who love buying from you, then provide free stuffs which can be a free content that solves their problem which show that you love them and care about them before asking for a sale. In this way you can build a loyal pool of customers who will repeatedly buy from you.
You can use social media to tell your brand’s story and differentiate yourself from the competitors. If you want to your brand to grow and stand the test of time, then you should be telling your brand’s story across social media to build connections with customers and earn their loyalty. No matter how many social media innovations we see in coming years, humans will be drawn to the same basic emotions – they will be drawn to the stories they can relate to and the brands they can connect with.
So now you have got a better understanding of how to grow your brand with social media marketing. Please understand that not all strategies mentioned above will work for your company. You will have to implement each strategy, test it, and continue to make improvements.
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| social media marketing can help to grow your brand |
1.Social media for E-Commerce stores
Social media can be quite powerful for E-Commerce entrepreneurs. You can use it to drive traffic to your E-Commerce stores. One example is Facebook. You can take help of social media (like Facebook) to drive traffic your E-Commerce store. You can funnel your brands’ social media followers to online stores through paid Facebook advertising. With more than 1 billion active Facebook users, the problem is not whether your customers are scrolling or not, the problem that most digital marketing agencies in USA acknowledge is whether they will be converted to paying customers. You will have to market your product in a way that makes them want to buy, and that can be achieved by targeting the right customers with the right offers.2.Use videos to keep your audience engaged and growing
Open any social media platform and you will find that the feed is full of video content instead of text and images. Leading brands have noticed that videos are ruling the roost, as a result majority businesses use videos on their website and social media to tell their story. There are many ways you can use videos to engage your audience and grow your brand. One simple trick is show your brand followers living a fascinating and adventurous life, and share it through video. There are others tricks as well. You can share a video showing a glimpse of behind-the-scene looks at your life. You can even show your company’s next product launch. Show the advantages of working for your company. The bottom line is share more and more videos, and you will be able to engage more customers and grow your brand.
3.Grow your brand taking help of influences on social media
That’s another smart tip for social media marketing service in India and abroad. Social media influencers can use their followers on social media for themselves and their clients. The online followers of the social media influencers can be used as an asset for brand owners. If any how you can get your product or service publicly authenticated by social media influencers, then your sells can skyrocket overnight. This is called influencer marketing and a very high percentage of the marketers already consider influencer marketing as one of the most cost-effective ways of growing your brand. Hence, taking help of influencers on social media is one of the cleverest decisions you can make this year. Customers often turn to influencers to take their help in purchasing decisions.
4.Provide free value before asking for sale
Customers like free stuffs. One sure way to grow your brand following is to offer a massive amount of free stuffs on social media before asking for a sale. Many marketing experts have propagated this value-first concept, and have said that free valuable content to your audience on social media can help in building trust and entice them to stick with you and purchase your product. The concept of providing free stuffs is even more important today. If you want to grow your brand and engage followers who love buying from you, then provide free stuffs which can be a free content that solves their problem which show that you love them and care about them before asking for a sale. In this way you can build a loyal pool of customers who will repeatedly buy from you.
5.Tell your brand story on social media and differentiate yourself from competition
You can use social media to tell your brand’s story and differentiate yourself from the competitors. If you want to your brand to grow and stand the test of time, then you should be telling your brand’s story across social media to build connections with customers and earn their loyalty. No matter how many social media innovations we see in coming years, humans will be drawn to the same basic emotions – they will be drawn to the stories they can relate to and the brands they can connect with.
So now you have got a better understanding of how to grow your brand with social media marketing. Please understand that not all strategies mentioned above will work for your company. You will have to implement each strategy, test it, and continue to make improvements.
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