What do you need to know for a successful mobile app marketing campaign

From the early mobile apps released on Nokia and IBM’s Simon, the number of apps in the marketplace has grown at a fast a rate. Even with all the innovation around the apps, the apps market has not matured and the app industry is still in its early years.

It’s a crowded industry for app marketing in India – many marketing campaigns are running together. Just like them, you must create plan to bring customers to your mobile app. You should begin your app marketing campaign long before you launch your app.

             successful mobile app marketing campaign

Here is what you can do to create a successful mobile app marketing campaign. 

Bring it to the people

Even before your app is launched after being made by app developers in India or abroad, create an early presence for it. Don’t wait that my app is in development phase, start early on – promote your app through multiple channels. You can create a website and write in detail about your app, about its features, and why it must be downloaded.
People should be engaged as soon as their eyes fall on your app’s webpage. If you have captured people’s Emails, you can send them newsletter. You can use call-to-action in your newsletter or on your app’s webpage. Newsletter is a great way to keep people posted about your app’s progress.
The purpose of doing all this is to share your app’s story. Try to convince people why they should download your app. And when it is the time to launch your app, be sure to take advantage of everything that app stores have to offer.

Have a presence on social media

While having a presence on social media may look obvious, what might not seem obvious is conveying all the information on mobile. These days more and more people use mobile to access social media and this number is increasing.
You can take help of social to promote your app by creating a page for it on platforms like Facebook. No matter what your app deals with, having a Facebook presence will be surely beneficial for your app. It is quite likely that being on Facebook will increase your followers’ base.

Become a source of information

You can participate in answering questions on Q&A sites. You can create a plethora of resources on your website and share it with people – creating white papers and other downloadable is an example.  Webinars are another great way to establish credibility. Once you have reached at a position that others are interested in what you want to say or share about given topics, then it will be easier for you to convince people to download your app.

Word of mouth is still influential. After you have launched your app, what could be better than people singing praises of your app in the app store.  Getting people to know about your app is one thing, it might have been developed by number one app development company in India or abroad, but your app must be made so that people like it after downloading it. Ultimately only people’ liking can take it to success.