Latest Digital Commerce Trends In 2020

Digital marketing experts have talked to the eCommerce industry insiders to gather consensus about the upcoming trends and buzzes in the retail and digital commerce industry. Some of these may be old tactics reincarnating in today’s date, some may be brand new ideas, and others can be major players for the last couple of years. Without further ado, find out here the latest trends cropping up in the year 2020. 

Augmented reality improving the online shopping experience 

Even in online shopping, customers can now visualize the products they are interested in with the aid of Augmented Reality. 

Although fast shipping, free shipping, personalized recommendations, and multiple other facilities gave eCommerce a boost, there has always been a major downside. That is, the customers cannot feel the products or see how those may look on you and your home. But AR made the visualization possible. 

If you have an eCommerce site, improve its functionality by implementing AR on it. Only a reputed web development company in Kolkata can help to add this feature in your existing eCommerce site. 

 

Expect a growing volume of digital voice assistant 

As schedules turn more hectic, people are relying on voice assistants like Amazon Alexa or Google Assistant to find help in their daily chores, from checking the traffic to buying products online. 

The sooner this technology makes its way into maximum households, the faster unravel the potential business prospects of the eCommerce industry. According to an eCommerce development company in Kolkata, Google Home and Amazon Alexa are the best-fit voice-enabled solutions in the commerce space. 

Artificial Intelligence is a growing trend for the businesses  

‘Personalized Recommendation’ – It’s a term that you may come across the moment you open any eCommerce site, starting from fashion to groceries. Do you know what it is? The term is defined as product recommendations along with personalized guidance based on shoppers’ requests and needs. 

The former in-store associates have been well-replaced with AI-enabled personalized recommendation in online shopping. 

Besides, AI can also help –

The eCommerce sites learn about their shoppers so that they can prepare personalized product recommendations for them. 

The businesses collect real-time customers’ data and insight to offer them a better online shopping experience. 

To automate tasks like 24*7 technical support to the customers and generate timely offers with the aid of Chatbots. 

To forecast demand, optimize pricing, and decide discounts and deals. 

If you connect with any renowned web development company in Kolkata, they can help to design an AI-optimized eCommerce site for your brand.  

Big data will play a big role in improving personalized experience 

Personalized recommendation is considered a double-edged sword by many eCommerce insiders. Besides improving the shopping experience for users, it also brings in crucial data about the customers. Thereby, it helps the marketers create interesting impacts and allow them to reach new users. That’s how big data plays a significant role in allowing customers a better online shopping experience and offering more personalized recommendations. 

Chatbots improve customer-shopper communication better 

Communication reaches a new level when eCommerce sites install Chatbots. They allow the sites to communicate with more than thousands of customers at the same moment, giving them the feeling of thoughtful recommendations and personal attention based on their responses. 

According to a well-known eCommerce development company in Kolkata, most of the eCommerce sites prefer to add this feature in their website as it is improving the conversion day by day. Shoppers on the other hand also prefer to converse with digital service tools and bots. They feel comfortable to speak when there is bot on the other side instead of human voice. 

 Mobile shopping is still rolling out like a queen 

So, far you mostly read about how the latest technologies are bridging the gap between physical stores and eCommerce sites. But there’s another important thing for you to know, whish a little different drift than the rest. 

Do you know that most of the online shoppers login from their mobile devices? Actually, mobile applications have better sales rate than mobile web and desktop site. So, mobile shopping precisely is a significant trend that has been ruling the eCommerce industry for quite some time now and it is expected to continue in the upcoming years. 

Bottom Line

The above-mentioned trends have been celebrated in the eCommerce industry throughout the 2020, and the year nearing to its end, these trends are expected to be continued even the next year (until something new crops up)!